BMW Korea Launches Pre-Orders for Flagship Electric SAV 'BMW New iX'

BMW New iX Electric SAV

Premium Electric Vehicle Revolution Begins

BMW Korea announced the launch of pre-orders for the flagship pure electric SAV 'BMW New iX' through BMW Shop Online on July 4th. The New iX represents BMW i brand's dedicated electric model, incorporating the latest electric powertrain technology and innovative features that define the future of luxury electric mobility.

BMW i Brand's New Flagship

The BMW New iX serves as the flagship model for the BMW i brand, built on a pure electric powertrain foundation. This vehicle plays a crucial role in BMW's electrification strategy and is recognized as a model that embodies the brand's future vision. The application of BMW's unique SAV concept to electric vehicles successfully combines the characteristics of Sports Activity Vehicles with environmental sustainability. This presents a new category that goes beyond traditional SUV concepts. The New iX is a vehicle that concentrates BMW's electric technology expertise and is expected to serve as a benchmark for BMW's future electric vehicle lineup.

Advanced Electric Powertrain Technology

The New iX features BMW's latest electrification systems. Advanced battery technology combined with efficient electric motors realizes excellent driving performance and extended driving range. The design particularly emphasizes dynamic driving performance, providing BMW's characteristic driving pleasure despite being an electric vehicle. Instant torque delivery and smooth acceleration create an impressive driving experience. The battery charging system has also been significantly improved to enable fast charging, greatly enhancing convenience for daily use. This factor significantly increases the practicality of electric vehicle ownership.

High-Performance Model Lineup

The New iX offers various performance options. From basic models to the high-performance M70 xDrive model, it provides a wide range of choices to meet diverse customer needs. The high-performance New iX M70 xDrive features differentiated design elements including M-exclusive kidney grilles with M logos and horizontal bars, black side mirror caps, and 23-inch wheels. M Sport brakes are installed to provide excellent braking performance, with settings optimized for sports driving.

Innovative Design and Technology

The exterior design of the New iX reflects BMW's future-oriented philosophy. Traditional BMW design elements are modernly reinterpreted to create a unique yet clearly brand-identifiable appearance. The interior harmoniously combines sustainable materials with cutting-edge technology. Large displays and intuitive interfaces create a futuristic interior space. Various autonomous driving support systems are also installed to assist safe and convenient driving. This represents one of the core elements showcasing BMW's technological capabilities.

Significance in the Korean Market

BMW Korea's launch of the New iX is expected to become an important milestone in the domestic electric vehicle market. It provides a new option in the luxury electric SUV market and is expected to intensify competition. The combination of BMW brand's premium image with electric vehicle eco-friendliness is expected to appeal to customers who value environmental consciousness while pursuing luxury. With the expansion of domestic charging infrastructure and growing interest in premium electric vehicles, the New iX has high potential for market attention.

Pre-Order and Launch Plans

Pre-orders are conducted through BMW Shop Online, allowing customers to select various options and specifications. The reservation process enables personalized configuration according to individual preferences and needs. BMW Korea announced preparations for various customer support programs alongside the New iX launch. Comprehensive services from charging solutions to after-sales service will be provided. Official launch schedule and pricing information will be announced later, with special benefits planned for pre-order customers.

Competitive Advantage in Electric Vehicle Market

The New iX is expected to engage in fierce competition with existing premium electric SUVs. Based on BMW's brand power and technological capabilities, it is expected to solidify its market position. It will particularly become an attractive option for customers pursuing both driving performance and luxury. The implementation of BMW's driving DNA in electric vehicles is analyzed as a major strength. The New iX is expected to play an important role in BMW's future electrification roadmap and is projected to make significant contributions to the brand's electric vehicle technology development.

Original: https://trendy.storydot.kr/sports/bmw-new-ix-electric-sav-pre-order

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