Jeonju City Accelerates Sports Infrastructure for 2036 Olympics Bid

Jeonju City is pushing forward with massive sports infrastructure development as it aims to host the 2036 Summer Olympics. With Lotte Hotel's entry into Jeonju and the completion of the final piece of the Jeonbuk-style MICE cluster, expectations for the Olympic bid are rising.
Honam First Gate Sports Complex Development
Jeonju City is undertaking comprehensive sports facility expansion centered around the World Cup Stadium area. Plans include completing an athletics stadium, baseball field, and indoor gymnasium by 2026, an international swimming pool by 2028, and a drone complex center by 2025.
This infrastructure development is closely linked to Jeonju's bid for the 2036 Summer Olympics. The Honam First Gate Sports Complex project aims to establish qualifications as an Olympic host city.
AI Technology Meets Sports
A notable development is the integration of AI technology in sports broadcasting. Revolutionary changes are occurring, such as AI handling real-time filming and editing during World Little League games. Now even neighborhood baseball and early morning soccer can be enjoyed through professional sports broadcasting.
Hogak is promoting the concept of "Smart Sports" in support of Jeonbuk's 2036 Olympic bid. AI-powered sports broadcasting is expected to play an important role in major sporting events like the Olympics.
Changes in Professional Sports
Meanwhile, Kim Yeon-kyung's appearance on MBC's volleyball variety show has become a hot topic. This is considered an unprecedented case in Korean professional sports history, spanning baseball, soccer, volleyball, and basketball.
Kim Yeon-kyung is a world-class athlete who has won Olympic MVP and top scorer awards, as well as European Champions League MVP and top scorer honors. Such star athletes entering variety shows represents a new attempt to blur the boundaries between sports and entertainment.
International Sports Trends
The impact of climate crisis on sports is also drawing attention. Ahead of the Paris Olympics, world championship winners and Olympic medalists expressed concerns about athlete safety alongside climate scientists. As the global climate crisis accelerates, sports organizations and research institutions are developing safety measures for athletes.
In American professional football, Kaepernick's kneeling protest significantly changed the landscape of American society and global sports. This spread to women's professional soccer, professional baseball, professional basketball, women's professional basketball, European soccer, and tennis, demonstrating that sports serve as an important platform for social messaging.
Jeonju City's 2036 Olympic bid represents more than just a sporting event—it's an important project that envisions regional development and the future of Korean sports.
Original: https://trendy.storydot.kr/sports/jeonju-2036-olympics-infrastructure
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