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Professor Kim Nan-do's team has once again released "Trend Korea 2025"! In the Year of the Blue Snake 2025, what consumer patterns and lifestyle changes will we encounter? In an era of sluggish economic conditions, we need snake-like sharp senses to seize opportunities. SNAKE SENSE - An Era Requiring Snake-Like Sensitivity The keyword for 2025 is "SNAKE SENSE." Professor Kim Nan-do emphasized that "as continued economic stagnation is expected, snake-like sensitive perception is necessary." Now, focusing on details rather than big hits will be the key to survival and growth. 10 Major Trend Keywords for 2025 1. Omnivore - The Emergence of Omnivorous Consumers Modern consumers who freely consume according to their own tastes without being bound by specific trends or groups. Centered on Generation MZ, the phenomenon of pursuing individual unique tastes while breaking down existing classifications and boundaries is accelerating. For example, ...

Korean E-commerce Shopping Trends South Korea's e-commerce landscape offers unique insights into consumer behavior and shopping patterns. Today's analysis of major platforms like Naver Shopping and Coupang reveals fascinating trends that highlight Korean consumers' preferences for convenience, quality, and value. Major Platform Highlights Naver Shopping continues to dominate as Korea's primary price comparison platform, where consumers research products before making purchases. The platform's integration with various retailers creates a competitive marketplace that benefits consumers through lower prices and diverse options. Coupang , often called "Korea's Amazon," has revolutionized delivery expectations with its Rocket Delivery service promising next-day delivery for orders placed before midnight. This service has fundamentally changed Korean shopping habits, making impulse purchases more common and increasing overall e-commerce adoption. ...

💸 The End of Flex Culture, Dawn of Practicality A remarkable transformation is occurring among Korea's MZ generation in 2025. The 'flex culture' and 'Instagrammable' lifestyle that dominated the past five years are rapidly disappearing. Instead, a new trend called the 'Practical Generation' is emerging. 📊 Striking Numbers Tell the Story Social Media Practicality Keywords: 168% increase compared to 2024 Surge in searches for 'cost-effectiveness', 'value', and 'reasonable' Consumption Pattern Changes: 30% decrease in luxury consumption 144% increase in practical brand sales (based on Daiso beauty line) 🔄 The Great Shift: From Flex to Function What Was Flex Culture? Characteristics of Past Flex Culture: 💎 Conspicuous consumption through luxury goods 📸 SNS-centered lifestyle with proof shots 🏪 Hot place visits and showing off 💳 'Show-off' consumption patterns The Practical Generation...