KATSEYE's HYBE×US Collaboration Success: Simultaneous UK Chart Entries Open New Global K-pop Horizons
The global girl group KATSEYE, born from the collaboration between HYBE and US label Geffen Records, has achieved remarkable success on the UK Official Chart just six months after debut, demonstrating the potential of K-pop's third generation. According to the latest charts released on the 27th local time, KATSEYE's new song "Gabriela" entered the singles chart for the first time at position 42, while their existing hit "Touch" maintained its 8-week consecutive chart presence at position 74. KATSEYE's success exemplifies how precisely HYBE's global strategy has been designed. HYBE, which has already achieved worldwide success with BTS and NewJeans, has now attempted a new market approach through direct partnership with a major US label. Geffen Records, the iconic American label that produced Nirvana and Guns N' Roses, has enabled KATSEYE to secure a differentiated position in Western markets through this collaboration. "Gabriela's...