CRAVITY Launches New Era with Major Rebranding and 2nd Full Album 'Dare to Crave'
Six-Year Veteran Group's Bold Transformation CRAVITY, now in their sixth year since debut, has embarked on a comprehensive rebranding journey with the release of their second full album 'Dare to Crave' on June 23rd. This comeback represents far more than a simple return to music - it's a complete reinvention of the group's identity and artistic direction. The nine-member boy group has undergone their most significant transformation since debut, introducing new visual concepts, leadership structure, and musical identity that signals their evolution from promising rookies to mature artists ready to claim their place in K-pop's competitive landscape. This strategic rebranding comes after three years since their last full album, making it a highly anticipated return that showcases CRAVITY's growth and artistic maturation. Grape Vine Symbolism and New Identity CRAVITY's rebranding centers around a ...