July 2025: K-Pop Girl Groups Battle for Summer Dominance with Major Comebacks
July 2025 has erupted into one of the most competitive months in recent K-Pop history, with major girl groups including NewJeans, (G)I-DLE, ITZY, and aespa launching simultaneous comebacks in an unprecedented battle for summer chart supremacy. The Lineup That Shocked the Industry The second week of July marked the beginning of what industry insiders are calling the most star-studded comeback season ever witnessed. Fourth-generation girl groups have concentrated their releases in a strategic move to claim the coveted "Summer Queen" title. The comeback schedule reads like a K-Pop fan's dream: NewJeans opened with a surprise double title track release on July 12th, followed by (G)I-DLE's full album 'I SWAY' on July 15th, ITZY's mini-album 'KILL MY DOUBT' on July 22nd, and aespa's special single planned for July 30th. NewJeans' Strategic Surprise Attack NewJeans shocked the global music scene with their midnight release strategy, dropp...