BTS Reclaims Top Spot in Brand Reputation Rankings After Military Service Completion
BTS has reclaimed the top spot in June's brand reputation rankings, marking a triumphant return to prominence as all seven members complete their mandatory military service. The Korea Corporate Reputation Research Institute announced on June 29th that the global superstars achieved an overwhelming victory with a brand reputation index of 10,746,436 points. This remarkable achievement represents a 1.3% increase from the previous month, demonstrating the sustained power of the BTS brand even during their group hiatus. The comprehensive analysis included participation index scores of 583,248, media index of 2,326,028, communication index of 3,643,719, and community index of 4,193,442, showcasing consistent excellence across all measured categories. The timing of this ranking surge coincides perfectly with the completion of all members' military obligations. On June 10th, RM and V returned from their service, followed by Jimin and Jungkook on June 11th. This milestone marked t...