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ILLIT’s ‘It’s Me’ Reaches 100 Million Streams in Japan, Highlighting K-Pop’s Expanding Asian and Global Reach

ILLIT’s ‘Cherish’ Passes 200 Million Spotify Streams, Signaling K-pop Staying Power Beyond a Breakout Hit

K-pop’s staying power in Britain is showing up in more than one place on the charts

Three HYBE girl groups join forces and crack the U.K. chart, signaling K-pop’s next global play

HYBE Brings Together LE SSERAFIM, ILLIT and KATSEYE for a Three-Group Single, Signaling a New Kind of K-pop Crossover

ILLIT Conquers Chinese Music Market: Second Consecutive TIMA Awards Invitation to Macau