Pyongyang Naengmyeon Craze! 2025 Summer MZ Generation Cold Noodle Trends and Restaurant Guide
In the summer of 2025, a new trend is sweeping Korea's food scene. Pyongyang naengmyeon (cold noodles) is overtaking Hamhung naengmyeon and gaining overwhelming popularity among younger generations . Beyond being just a summer delicacy, the Pyongyang naengmyeon craze has established itself as a cultural phenomenon. Why Pyongyang Naengmyeon Captivated the MZ Generation Recent statistics show that 84% of Pyongyang naengmyeon-related keyword searches came from people in their 20s and 30s , and visits to naengmyeon restaurants by people in their 20s increased significantly from 16.5% in 2024 to 22.6% this year. 1. Alignment with Minimalist Lifestyle The clean and simple taste of Pyongyang naengmyeon perfectly matches the lifestyle of the MZ generation, who pursue minimalism amid complex modern life. It can be said to be food that embodies the philosophy of "Less is More." 2. Health and Diet Trends Pyongyang naengmyeon has relatively low calories and a light taste,...