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World Cup

BTS’ World Cup Halftime Show Sparks a Global Search Surge, Showing K-pop’s Reach Beyond Its Core Fans

Korea Trendy News. Global July 22, 2026

A halftime stage built for the biggest audience in sports When BTS took the halftime …

South Korea

Chile Clears BTS for Three Stadium Shows in Santiago, Marking a New Test of K-pop’s Global Reach

Korea Trendy News. Global July 21, 2026

A stadium approval that became bigger than a concert booking Chile’s government has g…

South Korea

BTS wraps sold-out European stadium run with record crowds in Paris, underscoring K-pop’s global reach

Korea Trendy News. Global July 19, 2026

A European tour measured in stadiums, not just buzz BTS closed out its "Arirang&…

United Kingdom

K-pop’s staying power in Britain is showing up in more than one place on the charts

Korea Trendy News. Global July 18, 2026

A different kind of K-pop chart story is unfolding in the U.K. For years, the most fa…

YouTube

BTS expands the emotional world of 'Normal' with a Korean version, multiple audio editions and a staggered video rollout

Korea Trendy News. Global July 17, 2026

A new BTS release, but not in the usual way BTS has released a new Korean-language ve…

South Korea

K-pop’s Physical Album Business Roars Back as U.S. Overtakes Japan in First-Half Imports

Korea Trendy News. Global July 16, 2026

K-pop’s comeback story is showing up in customs data K-pop’s global reach is often me…

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