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aespa has achieved another milestone in their meteoric rise to global stardom by winning the Best Song Asia award at the inaugural Music Awards Japan 2025, with their explosive hit "Supernova" taking center stage. This recognition solidifies the quartet's position as one of the most influential K-pop acts of their generation and demonstrates the increasingly global reach of Korean music. The award ceremony, held in Japan, represents a significant moment for cross-cultural musical appreciation in Asia. "Supernova," released in 2024, became an instant phenomenon that transcended linguistic and cultural barriers, resonating powerfully with Japanese audiences who have traditionally shown preference for domestic musical content. The track's success in Japan is particularly noteworthy given the country's historically insular music market. Japanese consumers have long favored J-pop and domestic artists, making international breakthrough achievements rare a...

Netflix series 'Squid Game 3' recorded #1 in Netflix TV shows across 93 countries worldwide immediately upon release, once again demonstrating the power of Korean content to the world. This represents more than just a drama's success—it signals the beginning of a new era where Korea's cultural soft power leads the global market.   ## Why Squid Game 3 Captivated the World According to streaming platform viewing time aggregation site FlixPatrol, 'Squid Game 3' released on June 28th simultaneously achieved #1 viewership in major countries worldwide including Korea, the United States, United Kingdom, Germany, and France. Particularly in the Asia-Pacific region, the series' profound emotional depth and tension from the final life-or-death game captured local viewers' hearts.    Season 3, directed by Hwang Dong-hyuk, is gaining attention for its differentiated storytelling from previous seasons. Player 456 Seong Gi-hun's (Lee Jung-jae) revenge and the ...