Rise of the Practical Generation: Why Korean MZ Generation Abandoned Flex Culture
💸 The End of Flex Culture, Dawn of Practicality A remarkable transformation is occurring among Korea's MZ generation in 2025. The 'flex culture' and 'Instagrammable' lifestyle that dominated the past five years are rapidly disappearing. Instead, a new trend called the 'Practical Generation' is emerging. 📊 Striking Numbers Tell the Story Social Media Practicality Keywords: 168% increase compared to 2024 Surge in searches for 'cost-effectiveness', 'value', and 'reasonable' Consumption Pattern Changes: 30% decrease in luxury consumption 144% increase in practical brand sales (based on Daiso beauty line) 🔄 The Great Shift: From Flex to Function What Was Flex Culture? Characteristics of Past Flex Culture: 💎 Conspicuous consumption through luxury goods 📸 SNS-centered lifestyle with proof shots 🏪 Hot place visits and showing off 💳 'Show-off' consumption patterns The Practical Generation...