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HYBE’s New Girl Group TUIDE Debuts With a Playlist Pitch — and a Test of How K-pop’s Next Wave Reaches American Fans

KATSEYE’s Billboard No. 1 Signals a New Phase of K-pop’s Global Strategy — and a Bigger Stakes Game in the U.S.

KATSEYE’s leap to No. 2 in Britain points to a bigger shift in how K-pop is built for the global market

K-pop Rookie KiiiKiii Bets on a Sun-Soaked 2010s Revival With ‘WhyKiiiKiii’

K-pop Group KISS OF LIFE Marks Third Anniversary With ‘SWEAT,’ Betting Its Future on a Defining Summer

How a Nearly 2-Year-Old K-pop Song Became South Korea’s No. 1 Hit