Record-Breaking Heatwave Drives Air Conditioner Sales Surge, Power Demand Hits 93.4GW
Unprecedented Summer Heat Challenges Energy Infrastructure and Consumer Markets South Korea is grappling with an extraordinary early summer heatwave that has driven air conditioner sales to unprecedented levels while pushing electricity consumption to a record-breaking 93.4 gigawatts (GW) on July 7, marking the highest July power demand in the nation's history. Air Conditioner Sales Boom Major appliance manufacturers report dramatic increases in air conditioning unit sales during the first half of 2025. Samsung Electronics' residential stand and wall-mounted air conditioner sales have significantly exceeded previous year levels, with July showing particularly explosive growth as the persistent heatwave continues. LG Electronics and Winia Daewoo report similar trends, suggesting this year's air conditioning market will substantially outperform typical seasonal patterns. Industry representatives note that consumer demand has shifted 2-3 weeks earlier than normal due to June...